1. Have a vision
Define your style and the image you want your blog to portray (eclectic, minimalistic, vintage, etc).
2. Come up with a blog name
Your blog name will become your brand. Choose something that is meaningful yet memorable. Sometimes an exotic name isn’t necessary for a successful blog. If you want to go very traditional and professional you can even use your name, or part of it. Make sure your blog name is something you would be happy with years down the line.
3. Choose a platform
There are many blogging platforms out there. Look around and find one you are most comfortable with. Some popular platforms are:
4. Design your Layout
If you know HTML/CSS then you can get creative and design your own blog layout! However, if you aren’t familiar with web design, you can look around for many free design options. However, if you want something more custom you can always hire a web designer to help revamp your website. If you are serious about achieving a specific look the investment will be worth it. Also, the visual appeal will attract more readers!
5. Have the right equipment
A quality blog means quality content. This doesn’t mean you have to go out and invest thousands of dollars right away into the best cameras and softwares. Instead, start with equipment that fits your level and budget and master it.
Nowadays the quality of even the latest iPhone is good enough to snap some high resolution outfits. However, if you are interested in investing in a DSLR I would recommend the following for entry-intermediate bloggers:
Canon Rebel Series
All Canon cameras from the rebel series is good for anyone who is new to using a DSLR. I would recommend 650D, 700D, and 750D for those who want a smoother and easier auto focus setting. If you are on a budget, the 650D costs less than the latest model, 750D. The extra money can also be used to invest in a good lens. When it comes to DSLRS, the right lenses will be the ones to deliver the nice professional looking pictures.
For people who are a little more comfortable with the DSLR but don’t want to commit to paying for a full-frame, the 70D is a great choice. It also has a WiFi feature (like the 750D) that allows you to use your phone to monitor from afar and to directly download images into your smartphone.
Canon EF 50mm F/1.8
The nifty fifty is great for portraits. Canon has a very affordable 50mm prime lens with a very large aperture for that nice blurred background. If you have some extra money you can also look into the 50mm F/1.4 or the Sigma 35mm F/1.4, which is popular among many fashion and beauty YouTubers.
In an ideal world everyone would have a pro photographer to take outfit photos for them wherever they go. However, when you must fly solo a sturdy tripod and a camera remote can come in handy. Again, if you have a camera that has a WiFi function, you could just use your smartphone as the remote trigger and preview screen.
6. Post Frequently and Brand
The only way to get more followers and readers is to have consistent content. Consistency will have readers coming back for more. Social media is also a great way to promote your blog. However, remember that quality is better than quantity. Commit to creating your best posts and post on a schedule that is most realistic for you.
7. Start Blogging!
Being a fashion blogger is definitely not a walk in the park, but with the right motives and effort you can produce a beautiful blog to showcase all your daily looks.